Michael Schmidt works as an international industrial and product designer. He graduated in Engineering from the University of Stuttgart in 1989, following which he completed a postgraduate degree in Investment Goods Design at the Stuttgart Academy of Arts. In 1996 he opened his own design studio in Stuttgart. Code2design comprises a team of designers from varying disciplines and cooperates with science and research institutes such as the Fraunhofer Institute. Michael Schmidt and his team have been awarded over 40 prestigious design prizes, clients include Audi, Bross Italia, Falper, Haworth, Keramag, König+Neurath, Rehau, Sattler Lighting, Sick Engineering and Xal.

Michael Schmidt has come up with a winning formula for the code2design way of working: “Taking a 360-degree view on design projects”. As a result of this, Michael Schmidt and his design studio are able to create products with personality, products that tell a story. “In the same way that we enjoy the company of interesting, fascinating people, we also prefer products with appeal and objects with charisma. This elusive quality makes objects desirable; it is vital to the success of a product and for building a brand”.